Archives for January 2026
Consumer Sports Tech Is Having Its Square Moment
January 31, 2026 by Eric Richardson
People used to ask if I had hobbies. My answer was no—I have kids. But with the boys now 9 and 11, I've picked up something I can justify as kid-adjacent: consumer sports tech, specifically baseball.
The youth sports industry is booming right now (in good and bad ways, but that's a different story), and throughout it you're seeing technology that was once inapproachably expensive become a part of home setups and how young athletes train.
The edges of this space feel very much like the world in which Square first released its "little white card reader." Consumers suddenly had a computer in their pocket, and Jack and team saw the chance to use that to revolutionize how businesses could get paid. — Continue Reading...